Gaston County Travel & Tourism Receives DMAP Designation
Updated: Jun 7
Gaston County Travel & Tourism was awarded with the Destination Marketing Accreditation Program (DMAP) seal by Destinations International in recognition of the organization's commitment to industry excellence and meeting the industry standard for performance and accountability of destination organizations around the world.
By achieving DMAP accreditation, these destination organizations have demonstrated that they have developed strategies for the direction of their destination and the policies and procedures to safeguard the use of public dollars,” said David Holder, CDME, DMAP Chair & Vice President – Tourism of JLL - Hospitality and Tourism Group.
“We are pleased to have Gaston County Travel& Tourism join our distinguished group of professionals,” said Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming them to the DMAP community.”
The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards that span a variety of performance areas to
gain this momentous achievement. The standards cover nearly all aspects related to the management and marketing of destination organizations including governance, finance, human resources, sales, communications, destination development and research. Gaston CountyTravel & Tourism joins the ranks of over 200 destination organizations who have obtained DMAP recognition.
“We pursued accreditation to demonstrate that we embrace the highest quality and performance practices in destination marketing,” said Michael Applegate, Director of Gaston County Travel & Tourism. “By meeting these industry standards we increase credibility with our clients and trust with our partners.”
About Gaston County Travel & Tourism: Through the brand identity GO Gaston, we strive to make Gaston County the Piedmont’s premier outdoor recreation destination. By maximizing our numerous local tourism assets including mountains, rivers, trails, museums and historic downtowns, we grow visitation, revenues and stakeholder value. Learn more at www.gogaston.org.
About Destinations International: Destinations International (formerly Destination Marketing Association International) is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.
