Gaston County Tourism Development Achieves Destination Marketing Accreditation for Fourth Consecutive Year
Gaston County Tourism Development has once again been awarded the prestigious Destination Marketing Accreditation Program (DMAP) seal from Destinations International, marking the fourth consecutive year of this achievement. This esteemed accreditation underscores the organization’s unwavering commitment to industry excellence and its dedication to upholding the highest standards of performance and accountability for destination organizations worldwide.
Destination Marketing Accreditation Program (DMAP)
“We are delighted to announce that Gaston County Tourism Development has successfully renewed its DMAP accreditation,” shared Don Welsh, President and CEO of Destinations International. “This industry recognition sets the benchmark for quality and performance standards in destination organizations, and we are excited to have Gaston County Tourism Development as an active member of our DMAP community.”
"Achieving DMAP accreditation positions your organization as a valued and respected leader in your community and increases your credibility among stakeholders. It also communicates to the travel and tourism community that your organization has attained a significant measure of excellence. Your commitment to renewing your DMAP accreditation is a testament to the professionalism and effectiveness of your organization."
The rigorous DMAP accreditation process requires compliance with mandatory and voluntary standards across performance areas, including governance, finance, human resources, sales, communications, research, and development. Gaston County Tourism Development joins the ranks of over 200 destinations that have earned this recognition.
“We pursued accreditation to demonstrate our embrace of the highest quality and performance practices in destination marketing and to significantly enhance our credibility with our clients and trust with our partners,” said Director of Gaston County Tourism Development, Michael Applegate.
Gaston County Tourism Development
Through the brand identity GO Gaston, Gaston County Tourism Development is ambitiously striving to make Gaston County the Piedmont’s premier outdoor recreation destination. By leveraging numerous local tourism assets, including mountains, rivers, trails, museums, and historic downtowns, the organization is determined to grow visitation, revenues, and stakeholder value. Learn more at www.gogaston.org.
About Destinations International
Destinations International is the leading global resource for destination organizations, including convention and visitors bureaus (CVBs) and tourism boards. The organization boasts over 4,700 members and partners from around 600 destinations across roughly 15 countries. It is committed to fostering a forward-thinking and collaborative environment, promoting the exchange of innovative ideas, connecting visionary individuals, and advancing the tourism industry to its fullest potential. For more information, visit www.destinationsinternational.org.
